Choosing What Goes into a Memoir

WJBK, FOX in Detroit sponsored local legendary team. That’s Mort top row, 6th from the left with oldest and dear friend Larry Foote to his left. Daughter, Nicole also in top row and son, Mark in bottom row.

Mort Meisner has had a full life.

So when it came time to write his memoir, determining what would make the cut was a feat. To say the least.

Right now, the baseball season is in full swing. (Whatever “full swing” means in this era of the coronavirus.) And it has recently left Mort nostalgic for this beloved sport.

Yet, in his memoir, Enough to Be Dangerous, there isn’t much about his favorite American pastime. How come?

Did Baseball Strike out?

Not exactly.

Baseball was actually a huge part of Mort’s life. He played the game himself and was, in his words, “pretty darn good at it.” He still recalls his first Tigers game in 1960 when the Tigers played the Yankees. It was a bright sunny day with an impossibly blue sky that contrasted the emerald green of the field. The smell of hot dogs and sound of the ball cracking against the bat was intoxicating.

Over ten years later in 1971, 1972, and 1973, he was a vendor at Tiger Stadium. He had to wear a wig to cover up his long hair, but it was worth it for the money he earned and, more importantly, the women he met.

He kept lucky peach pits he’d hold during Tigers games and rallies. That might sound a little odd, but true sports fans are susceptible to unusual superstitions. And as fans go, Mort was the real deal.

Being so passionate about broadcasting, he obviously remembers the first time he heard Ernie Harwell and how from the first day he met him, Ernie always remembered Mort’s name.

And it is Mort’s passion for broadcasting that took precedence to baseball in his memoir.

It Was a Difficult Decision

As we mentioned above, Mort has had a rather large and illustrious life. So it would have been impossible to include every story in his vast menagerie of tales without overwhelming readers.

Thus, when pulling together information for Enough to Be Dangerous, it was necessary to stick with the essentials – which broke down to his life in broadcasting, as a rock and roll promoter, as a talent agent, and his family.

Baseball is not completely MIA, though. In fact, it is in the chapters that speak of his family – both of origin and the family he created – that baseball and softball make cameo appearances.

Bonding with His Son

For example, he discusses a period of time after he was let go from a job and suddenly had time on his hands.

As the kids continued to grow, I loved being a father. I now had time to coach Marks baseball team, which only further strengthened the bond I already had with my son. I would throw him batting practice 46 weeks per year.

I watched him blossom into a great player and he eventually was able to realize his dream of playing Division One Baseball. Hes now a Major League Baseball agent.

So while exiting stage left from broadcasting was difficult, it was certainly a mixed blessing in that it enabled him to foster the same love of the sport in his son.

Saying Goodbye

On a more melancholy occasion, there was a night when Mort went to visit his mother in the nursing home where she spent her final days. By then she had disconnected from the world and when Mort went in to say hello, she merely turned over in her bed and turned her back to him.

The next morning, I was playing softball when I received the call that she was gone. Oddly, I felt the need to I return to the field to finish the game.

It was a dark and overcast day. But when I ran out to left field, the sun briefly came out. It still sends goosebumps down my spine when I think about it.

So even though baseball is largely absent from the memoir, it was certainly woven into the fabric of his life. And right now, while he’s missing those hot afternoons and balmy evenings at Comerica Park, he’s happy coaching his grandson Tony’s Little League team.

And he’s looking forward to the days when he can take his grandsons “out to the ballgame.”

They’ll be here soon enough.

So What’s in the Memoir?

You’ll just have to read it to find out.

Fortunately, you can pre-order your autographed copy of Enough to Be Dangerous by clicking here – due out on October 1st from Two Sisters Writing and Publishing.

We promise you it’s a home run of a read.

And subscribe to our blog to stay up to date on all the events around the launch of the book.

Enough to Be Dangerous – Thank You, Bruce Springsteen

Bruce Springsteen and MortMany of us remember the first time we saw a musical act that transformed us. For Mort Meisner, it was Bruce Springsteen.

In fact, Mort would hold the record in Michigan for attending the most Springsteen concerts, were it not for 97.1 The Ticket radio personality Mike Stone. Stone is such a diehard fan that it’s written in his contract that he gets time off to see Bruce when he’s in town, as well as when he’s on tour to go see him out of town.

Of course, it’s not a competition. They both share a fierce passion for both Bruce’s music, and for the musician. And this is no more apparent than in Mort’s new memoir, Enough to Be Dangerous, where he committed not just one, but two chapters to Bruce Springsteen.

He even goes so far as to call him his hero.

You Never Forget Your First Time

Mort had never heard of Bruce Springsteen that fateful night he went to see him in September of 1975:

I was 22, but felt like a young teenager—sitting there, front and center, waiting for this Bruce Springsteen guy to come out on stage. I had no idea what to expect. And before I knew it, there he was, playing Incident on 57th Street. He went through his array of songs—none of which Id heard—including Born to Run.

Hearing them that night changed my life.

It was a transcendental experience for him.

Working as a rock and roll promoter at the time, he knew immediately it was essential that he book Bruce at the Michigan Palace. So he went to talk to Bruce’s manager and booked him two weeks later.

And so began Mort’s journey toward becoming a Bruce Springsteen groupie.

Following the Boss

Mort’s friend Nelson was equally as swept up by Bruce Springsteen as Mort was, and they were soon traveling to see him perform.

On one occasion, they went to Asbury Park, New Jersey, in hopes of catching Bruce slumming at the famous Stone Pony. After a visit to sax man extraordinaire Clarence Clemons’ home, and several more attempts at the Stone Pony, they finally scored.

Bruce treated them like royalty. He was genuinely interested in them and curious about why they’d come all that way. Then he proceeded to play there for an hour and a half in what was almost a private concert.

Listening to him perform, I felt profoundly different. I cant really explain it. I thought, this guy is like Bob Dylan. But different. More upbeat. More spiritual, maybe?

The way I interpreted his songs resonated with something deep inside me. He ran sentences and words together which I didnt understand, but I had no need to understand. He got me.

It became another life-changing night for Mort.

Still Loving Bruce Springsteen

Throughout Enough to Be Dangerous, Mort recounts a childhood riddled with violence and abuse. He lived his young adult years hard and fast, eventually succumbing to drug use in an attempt to outrun the demons that haunted him. But there was always one thing he knew could bring him back to center.

Over the years, from then until now, Ive seen Bruce Springsteen 131 times. It seems that in my tormented life—as its often been—hes always been there as a salve or balm to bring me relief.

Even when I had tragedies and losses in my family, I always took solace in listening to Bruce.

His abiding faith in Bruce Springsteen remains to this day.

What Makes Bruce Springsteen Mort’s Hero?

You’ll have to read Enough to Be Dangerous to get the answer to that question. Don’t worry.

Just click here to pre-order your autographed copy of this action-packed yet emotional memoir – due out on October 1st from Two Sisters Writing and Publishing.

And be sure to subscribe to our blog to stay up to date on all the latest around the release, launch party, and other exciting events.

Enough to Be Dangerous – When a Guidance Counselor Truly Guides

Harry Weberman, Mort’s Oak Park High School Guidance Counselor, 1970-1971.

Most of us know the adage, “When the student is ready, the teacher will appear.” And chances are, a great many of us have experienced this.

Sometimes the teacher is an actual teacher – the English teacher who introduced you to an amazing author or the science teacher who shared your passion for chemistry.

Maybe it’s a coach who encouraged you to dig deep and give it your all. It could be a friend, a family member, a child, a pet. Perhaps a stranger on the street. The teacher can take on many forms.

For Mort Meisner, it was his guidance counselor, Mr. Weberman.

The Misguidance Counselor

By the time Mort landed in high school, he wasn’t entirely sure what he wanted to do once he graduated.

He’d had more than a handful of experiences by then that had sparked a passion for broadcasting. But he’d had an even bigger handful of experiences that left him feeling deflated and stupid –  one of which was delivered by a man who was supposed to be his guidance counselor.

In his memoir, Enough to Be Dangerous, he recalls the day he was called down to the alleged counselor’s office:

 Youre a nice boy, but I just dont see you amounting to much,” [the counselor] said, glancing down at a pile of papers. I could only assume that at the top of that pile was a sheet that displayed my grades.

He lifted up that sheet to partially conceal his face. I recommend you go into the military or into a good trade like plumbing, or you could become an electrician,” he said, looking at me from over the edge of the paper. This suggestion was beyond laughable—if it werent so sad—because of my inability to work with my hands.   Hell, I had struggled to pass shop class and art.

I didnt know what to say. Yeah, I knew my grades werent stellar. But did that really mean I had no future? All I could do was nod, then get up and leave. Utterly humiliated.

Of course, Mort was no stranger to being told he wasn’t worth much. His father regularly dealt him verbal blows such as, “If you had two brains you wouldn’t be a halfwit,” or, “I do more accidentally than you do on purpose.” And his mother had told him countless times when he was younger that he was not her little boy and she wished she’d never had him.

Yet, in a surprising turn of events, his parents did not take to the counselor’s words kindly. In fact, they had quite the opposite reaction. In a rare demonstration of protective parenting, they charged into the school and demanded that Mort be given a new guidance counselor.

And when Mort’s 350 lb. father made demands, people didn’t take them lightly. Not if they knew what was good for them.

Enter Mr. Weberman

Mort’s parents had finally made a significantly positive impact on his life because the next day, he was assigned a new counselor.

His name was Harry Weberman, and he would be one of the few highlights of my high school tenure. He acknowledged that I didnt have the best grades. But he nevertheless encouraged me to apply to Wayne State or the University of Detroit, then pursue whatever interested me.

That interaction with Mr. Weberman made me realize that I really had believed I was stupid. But I also realized that my grades didnt truly reflect my intelligence. Truth was, the only subjects that really interested me were English and speech. I simply wasnt interested in other topics, and therefore didnt try very hard. But language and speaking made me tick.

This fact, along with Mr. Webermans words, gave me hope.

Mr. Weberman was truly an amazing man. He challenged me to follow my dream of becoming a journalist—which I did.

Whatever it was that enabled Mort to hear Mr. Weberman’s words with clarity and, even more importantly, without the echoing reverberation of the rage-filled sleights and slurs from his parents over the years, no one knows.

Least of all Mort.

He just knows that to this day, he is eternally grateful for that day in Mr. Weberman’s office and how it would change every day that followed.

For years after that, every time he saw Mr. Weberman, Mort reminded him what he meant to him. The year before he died was the last time he’d see him. He thanked him one final time and his last words to him were, “Mr. Weberman, you are everything that is right with education.”

The teacher came. And the student was indeed ready.

Read More About Mort’s Fascinating Life

For anyone who knows Mort as the confident and successful person that he’s become, it’s tough to imagine he had such a rough start.

But his fight, his spirit, and his resilience are undeniable – in every aspect of his life from his abusive childhood, to his days in the rock and roll scene, right up to his years in TV news broadcasting and now as an agent.

Read about them in Enough to Be Dangerous – due out on October 1st from Two Sisters Writing and Publishing – by pre-ordering your autographed copy today.

And in the mean time, subscribe to our blog to stay up to date on all the buzz around the book, the launch party, and other exciting events.

Enough to Be Dangerous – Mort Continues to Address Racism in Broadcasting

In his new memoir, Enough to Be Dangerous, Mort Meisner chronicles the blatant racism that permeated the television broadcasting industry.

As we discussed in previous blog posts, racist behavior during those years was widely accepted as business as usual. Mort never saw it that way. He was troubled by such gross improprieties and fought tirelessly to be an agent of change – going up against racism in broadcasting.

These days, he continues to rally for that cause as an agent who represents stellar talent – regardless of their race.

Good News in the Sports Radio Sector

Given that the sports industry celebrates many talented black athletes, it makes sense that sports radio would include a robust roster of black broadcasters. That hasn’t been the case in Detroit though.

So when producer and on-air contributor Mike Sullivan at 97.1 The Ticket (WXYT-FM) announced he would be leaving the station, it was the perfect opportunity to bring on Rico Beard. Represented by Mort, Rico is an immensely talented and highly experienced broadcaster and the epitome of professionalism. And it just so happens that he’s also black.

Because of his vast experience, it was obvious to Entercom, a leading media and entertainment company and the top leader in sports radio, that Rico Beard would be the perfect fit. He was clearly the most qualified candidate and the station would benefit from his experience.

Thus, Entercom has announced that Rico will join Mike Valenti on 97.1 for the number-one sports radio afternoon drive talk show in the country.  “The Mike Valenti Show with Rico” will air weekdays from 2 to 6 p.m., beginning August 3, and he is certain to add some new flavor with his highly opinionated views.

Mike is thrilled to have him on board. “I’ve wanted to work with Rico for several years now and it is simply fantastic the occasion has arrived,” he says. “Adding Rico to our show represents a massive opportunity to not only stay at number one, but to evolve and become even stronger.”

Who Is Rico Beard?

Rico is a native Detroiter with more than two decades of experience covering local professional and collegiate sports. He was co-host of “The Ryan and Rico Show” for Detroit Sports 105.1, and held on-air roles for local television stations, including FOX affiliates WXYM-TV in Lansing and WJBK-TV in Detroit, where Mort worked with him.

Rico has covered an impressive array of events, including nine Final Fours, three Stanley Cups, two NBA Finals, five college football bowl games, and two World Series.

In addition, he is a Michigan State University alumnus, Heisman Trophy voter, and has also served as a college professor and instructor.

“I am extremely blessed and honored in becoming a host on ‘The Mike Valenti Show’ on 97.1 The Ticket,” said Beard. “I was flattered when Mike Valenti himself asked me to join his show. My job will be to bring in a new voice and opinions to a show that is already one of the best shows, not only in Detroit, but in the sports talk radio industry throughout the U.S.”

Chipping Away at Racism in Broadcasting

It’s a step in the right direction to see that the industry has made some headway when addressing racism in broadcasting. At one time, a highly qualified black man like Rico Beard wouldn’t have even been considered.

It’s clear, though, that the industry still has a ways to go.

Fortunately, people like Mort are making a difference. Both now, and as evidenced by the many stories in his memoir, Enough to Be Dangerous – which will be released in hardcover, paperback, and ebook on October 1, 2020 from Two Sisters Writing & Publishing.

Click here to pre-order your autographed copy today. And be sure to subscribe to our blog to get more stories and stay up do date with the latest information regarding the launch party and other exciting events.

Enough to Be Dangerous – Broadcast Industry Leaders Need to Do Better

Detroit sports radio lacks diversity.

One particular station in Detroit has no African American voices whatsoever. What’s more—white men host almost every show. And this in a city that’s nearly 82% black. How does this make sense?

It doesn’t. And broadcast industry leaders need to do better.

Sports radio claims that they just don’t have the money. But that’s a dubious response, at best.

And even if voices on the teams can that back up the talent, it’s just not enough. Especially given the fact that there’s no lack of amazing talent they could hire—both black and female.

The Darker Side of News Broadcasting

In his memoir, Enough to Be Dangerous, former news executive and now news talent agent, Mort Meisner, reveals that this lack of diversity has been afflicting the media business for a long time.

As we discussed in a recent post, some white male executives would call black male reporters “garbage men.” This demeaning label helped them feel justified in assigning the reporters the fluff stories that didn’t matter or make any impact.

This wasn’t just in Detroit, either. As Mort recalls:

I worked in five different newsrooms. And whether I was in Detroit, Chicago or St. Louis, it was virtually always the same. Black women were making inroads at the anchor desk – usually to sit next to an established white male. Beverly Payne and Doris Biscoe in Detroit were good examples. Similar talent placements were occurring in cities and newsrooms throughout the country. But black male anchors continued to be strangely absent. In fact, black males in TV news were lacking altogether.

Of course, black men have made some headway in the television news industry since that time. As have women. So there’s certainly something to be said about the awareness raised by movements such as #BlackLivesMatter and #MeToo.

But Broadcast Industry Leaders Need to Do Better

“We need to do better,” are the words Mort has uttered for decades. He was always disgusted by the racist and sexist behavior that played out in every level of the industry.

And being at the executive level, he did everything in his power to affect change.

There [were] times where Id suggested [a specific black reporter] be assigned a specific story, but I always got shot down. The boss would say, “Theres a good story there, but he aint gonna get it.”

So I decided to work with [this specific reporter] to coach him. I told him that while he may never become the go-to guy, he could at least grow his game, get better and be more of a factor in our coverage plan. And he did get better. He rose to the position, and the pride and the smile he wore most days moving forward were rewarding.

Still, he was never going to get the respect he deserved.

The situation wasn’t much better for women—black or white—in an industry where a woman’s appearance could make or break her chance to be a TV reporter—regardless of her talent. The same standards for appearance clearly didn’t apply to the vast cavalcade of older white men who populated the screen.

So while some improvement has occurred, it’s disheartening to hear that racism and sexism are still “business as usual” in other areas of broadcasting.

The Silver Lining

Recent times have challenged many to look at their long-held beliefs. Especially those beliefs that are more covert in nature. And there does seem to be a trend toward acknowledging poor behavior. At least in SOME circles.

Right now, Mort is in talks with the aforementioned sports radio station to bring on a particular and highly professional talent that will contribute a much-needed voice to the station. And to their credit, they acknowledge that they dropped the ball and got complacent.

“We shouldn’t hesitate when the talent is there to have two black men, or a black man and black woman,” Mort recently said on a Fox2News Let It Rip segment. “Look, there’s plenty of talent out there. Plenty.”

It’s high time that every broadcast industry leader recognizes that and takes action.

Hungry for More?

Overall, the situation has improved in the industry since the days that Mort describes in his memoir, Enough to Be Dangerous. Still, there’s no doubt that broadcast industry leaders need to do better.

And as long as Mort is at the helm of his news talent agency, he’s going to do his part to make sure that happens. Just as he always has.

Enough to Be Dangerous will officially be released in hardcover, paperback, and ebook on October 1, 2020 from Two Sisters Writing & Publishing.

Pre-order your autographed copy today. And subscribe to our blog to get more great stories about the book, as well as the latest information regarding the launch party and other exciting events – right in your inbox!

Enough to Be Dangerous – Mort Meisner’s Adventures in Rock and Roll

In 1969, Mort Meisner started living the rock and roll life.

KISS Alive platinum record as reward for Mort’s relationship with the group.

No, he wasn’t in a band. But his meteoric rise in the industry as a top music promoter would expose him to unparalleled superstar talent.

He would come to work with huge names such as Elton John, Sly and the Family Stone, David Bowie, Chuck Berry, KISS, and, of course, Bruce Springsteen. And that’s the short list.

Of course, the genesis of his adventures in rock and roll was not quite so glamorous.

In the Beginning…

In fact, he started out selling pop and chips at the age of 16 at a well-known and now defunct and non-existent venue in Detroit. The venue was owned by the father of a high school classmate who had aspirations of promoting music himself.

In his memoir Enough to Be Dangerous, Mort recalls how he experienced this once magical place:

The Grande Ballroom [had] three or four sets of metal doors. When you pried them open – and you had to pry them open – you were greeted with an extraordinarily wide set of stairs. At the top of the stairs, there was a once gorgeous ballroom that was a place where people came to dance in the 1930s and 1940s. Opposite the stage was a man who sold incense. At stage right, there was the pop and chips bar. It was cavernous. And every time I was there, it was special. Even at age 16, I knew who had come through those doors and had been on that stage.

Yep. Even though the Grande was already falling into disrepair by that time, Mort was in deep. And it didn’t take him long to graduate from selling soda to selling tickets there – all the time getting seriously schooled on how eccentric musicians could be:

I remember Iggy Pop getting naked, covering himself in peanut butter, then rolling around in the audience…

It was definitely a very different world from the one he’d come to know in his abusive childhood home.

Eventually, the Grande would close shop and Mort and his classmate would move onto promoting music at the Eastown, where they’d partner with another promoter and start their own production company.

And that’s where things got really bizarre.

Adventures in Rock and Roll at the Eastown

The Eastown got equally as big names as the Grande. But at The Eastown, drugs of all kinds were everywhere. Overtly so. There was nothing clandestine about it.

Mort was now in college at the University of Detroit – a student by day, and music promoter by night. And the musicians continued to provide great stories:

I remember virtually every show at the Eastown. But one that sticks with me in particular was Leslie West. What made West so memorable was that he was an obese 350-pound Jewish rock star with flowing curly hair and a black leather jacket. And he embraced the rock star persona. After the show, around 2 or 3 a.m., we went to the Clock restaurant on Harper. The locals, whod presumably never seen an obese Jewish rock star, began mocking him and making fun of him – asking him what the hell he was doing there. His response was straightforward, and far from eloquent.

He stood up on the table, pulled down his pants, and mooned the entire restaurant. I wasnt sure wed get out of there alive. But suffice it to say we did.

Just as the Grande met its demise, so too did the Eastown. But that didn’t stop Mort. The next stop? The Michigan Palace.

Rock Royalty at the Michigan Palace

When Mort speaks of the Michigan Palace during the week of October 15th – 20th in 1973, he does so with vigorous enthusiasm. For that was the week he met David Bowie, as well as the members of KISS.

Coming face to face with Bowie brought so many thoughts to mind. He was unapproachable – both figuratively and literally. On top of being told by his manager not to make direct eye contact with the rock star, I was instructed to definitely not strike up a conversation with him unless he initiated it. Hell, I didnt need to be told that! If I were ever intimidated and smitten with true rock royalty, this was the occasion.

While Bowie was at The Michigan Palace, a little-known (at the time) group called KISS was playing over in Windsor. Mort went to check them out. He was taken by their regalia.

When they found out that he was with the Michigan Palace, they asked if he could get them into the theater to see Bowie. Bowie’s management contract stated explicitly that there would be no comps and no guest list, but Mort wanted to cut these guys a break. So he snuck them up the fire escape to see Bowie.

That was their first time at The Michigan Palace. They would make their debut there six months later, and eventually perform KISS Alive! at the Cobo – where Mort would be the emcee who brought them on stage.

Want More on Mort’s Adventures in Rock and Roll?

We don’t want to give everything away here.

Fortunately, Enough to Be Dangerous is packed to the hilt with Mort’s wild adventures in rock and roll – not to mention the sometimes even stranger than fiction stories of the news industry that would follow.

So if this taste left you hungry for more, then click here to pre-order your autographed copy of Enough to Be Dangerous  – due out on October 1st from Two Sisters Writing and Publishing.

And don’t forget to keep checking back with our blog to stay up to date on all of the happenings and events around the book’s launch.

Enough to Be Dangerous – The Challenges for Women in the News Industry

In our last couple blog posts for Mort Meisner’s new memoir – Enough to Be Dangerous – we looked at the prevalence of racism in the news industry and its detrimental impact.

While the situation was slightly better for women in the news industry, it would be naïve to assume they were ever taken as seriously as any of the high-level white men who populated the executive meeting rooms.

With the #MeToo movement picking up much needed steam these past few years, light has been shed on how women continue to be treated in the industry.

Some of it is good news.

Things Have Improved for Women in the News Industry

While it’s not all sunshine and roses for women in the industry (or really in ANY industry), there are behaviors that were once considered “the norm” that would no longer be tolerated.

For example, throughout his memoir, Mort recalls many incidents where women were harassed, objectified, or spoken down to as a matter of principle. It was a sign of the times.

In one such incident, Mort remembers finally taking issue with a one time WJBK general manager whose sexist comments had become too much:

One day, we had a meeting in an office adjacent to his huge office. It was me, my assistant Tom, the program director, and the director of operations. [The latter two] were “yes” people and towed the company line. That afternoon, the general manager was in an alternate state of mind (i.e. drunk) and we were talking ratings – which continued to be a great challenge.

By now we had an excellent product with incredible talent and I had a great management team. But we still had a lot going against us. Channel 7 was very strong – even after the Bill Bonds years before the station took a major dive. And WDIV had remained – and does so to this day – consistent.

So the general manager said to me, “What do you think we need to do to be number one?”

I talked about breaking habits, doing news pallet promotions, and being competitive on all fronts.

“Fuck that,” he said, rolling his eyes. “What we need to do is have [a young and talented black female anchor at the time] take her blouse off and put her big breasts on the anchor desk.”

Much to my dismay, the two department heads laughed.

“That’s not funny,” I said, then turned to my assistant, Tom. “We’re leaving.”

I got back to my office and immediately called corporate. They began an investigation shortly thereafter. I can’t say I’m solely responsible, but that particular general manager was fired a short time later.

This was not an isolated incident though. Throughout Enough to Be Dangerous, there are countless stories that belittle women in one way or another – some more heinous than others.

What Is the Current Landscape?

Given politics in the United States is headed by a “leader” who sees no issue with treating women like property (or less than that), it’s safe to say that sexism still exists in the newsroom. As Mort says:

What made (and continues to make) broadcasting a difficult industry for women is the sexual component. In other words, the whole idea that getting ahead will require certain “favors” be rendered. I’ve always found this deplorable. But it’s deeply entrenched in the culture.

Where sexism and racism were concerned, Mort created a legacy of enacting change in the newsrooms. We can only hope that more men like him move into high positions in the news industry where they can settle in next to powerful female executives.

It’s certainly time for change… in every industry.

Glance into the Past with Enough to Be Dangerous

You’ll be impressed by Mort’s unwillingness to accept blatant sexism as just part of the newsroom culture at the time, and inspired by the steps he took to help every woman in the news industry.

Enough to Be Dangerous will be released in hardcover, paperback, and ebook on October 1, 2020 from Two Sisters Writing & Publishing.

But you can pre-order an autographed copy today by clicking here. And keep coming back to find out more about the upcoming book launch party and other exciting events.

Enough to Be Dangerous – Racism Allegations Rock High Levels of the Television News Industry

This week, an article in the Huffington Post claimed that a senior ABC News executive made insensitive and sometimes racially tinged comments about several journalists of color at the Walt Disney-owned unit.

Mort Meisner was beyond saddened by this allegation. He knows the executive in question and it seems out of character for her. Even so, as much as these allegations surprise him, he’s witnessed so much racism in the television news industry, it wouldn’t shock him at all if they are completely true.

And that’s particularly discouraging – given the many times he went to battle to right the wrongs of racism in the industry.

Enough to Be Dangerous Exposes Blatant Racism

When Mort decided to write his memoir, Enough to Be Dangerous, he was at no loss for stories and vignettes that highlighted how rampant racism was in the industry. And because it was a different time, how accepted it was. He never accepted it though.

“Wrong is wrong,” he says.

Growing up in Detroit, he embraced diversity from a very young age. Even his abusive father was a strong proponent for Civil Rights and regardless of the other horror he put Mort through, he did teach him those values. Then when Mort began working as a music promoter right out of high school and through college, he was immersed in an industry that embraced racial differences in a way many other industries had not at that time.

All of that changed when he moved into the world of television news – a domain ruled largely by white men. The blatant racism was jarring and sickening. And he wasn’t going to take it.

Blazing a New Trail

In our previous blog post, we discussed the “garbage men” in the industry. “Garbage men” was the term that high-level (typically white male) executives used when referring to black male reporters. These reporters, who were few and far between, were typically given the easy “throw-away” stories, because the executives deemed these were all they could handle.

Disgusted by this behavior and widely accepted protocol, Mort decided he needed to change the industry from within. As relayed in many places throughout his memoir, he championed for the rights of black journalists and newscasters in every newsroom where he worked for the next several decades.

When he recognized talent in a black reporter, he would go the distance to foster and encourage that talent. It didn’t matter that he was in an industry where it was okay to refer to an African American weatherman as a “black Q-Tip.” Or to make casual statements about the likelihood of skilled black athletes becoming heroin or crack addicts when it was something that would NEVER be said of white athletes.

Mort knew that wrong was wrong—no matter how you cut it. And in the end, his efforts paid off to some extent. Today, more than a handful of black male anchors thank Mort for seeing something in them and not being afraid to go to bat for them to help them rise in the industry.

Today, working as a news talent agent, he continues to promote and place African American talent on a regular basis.

How Much Has Changed?

Of course, Mort is still incredibly disheartened by the recent allegations.

As Whoopi Goldberg says about the situation – “Everything I know about her doesn’t say she has this in her. But I will say that one of the things that everyone should always make sure we say, and I say it all the time — lets find out. If it’s true, she’s gone. If it’s not, let’s find out what’s going on.”

Even just twenty years ago, nobody would have dared to make those sorts of allegations in the news industry – in spite of the fact that racial slurs were commonplace. And even if they had, you can be sure no action would have been taken.

So while progress has been slow, things have moved in a better direction at least. And Mort’s efforts have not been in vain.

Find out More in Just Dangerous Enough

Sink into the story behind Mort’s powerful climb to the top of the TV news industry and get inspired by his advocating for justice, equality, and integrity every step of the way.

Enough to Be Dangerous will officially be released in hardcover, paperback, and ebook on October 1, 2020 from Two Sisters Writing & Publishing.

Meanwhile, stay tuned for updates on how you can pre-order your autographed copy, as well as all the info about a book launch party and other exciting events. We look forward to seeing you!

Enough to Be Dangerous – Fighting Racial Injustice in the News Industry

Mort Meisner has spent a lifetime deeply troubled by racial injustice.

Recent events have left him heart-broken and devastated – yet moved and encouraged by the massive surge of protesters FINALLY standing up for black lives.

Mort is no stranger to this. He spent decades fighting racial injustice in the news industry. And while he made some headway, the Goliath that was blatant racism in some newsrooms, boardrooms, and out on the streets was impossible to slay.

He now shares those unsettling stories in his memoir, Enough to Be Dangerous, scheduled for release on October 1st of this year.

The Rise of Black Women

If you’ve been living on this blue and green rock for any formidable amount of time (at least 40 years), you can clearly remember a time when the news anchor desks were populated predominantly by white men.

You may also recall the first time you started seeing more women in those positions.

Then there was the strange phenomenon that existed for decades where the desks showcased an older white man with a young black female co-anchor. As Mort recalls in his memoir:

I worked in five different newsrooms. And whether I was in Detroit, Chicago or St. Louis, it was virtually always the same. Black women were making inroads at the anchor desk – usually to sit next to an established white male. Beverly Payne and Doris Biscoe in Detroit were good examples. Similar talent placements were occurring in cities and newsrooms throughout the country. But black male anchors continued to be strangely absent. In fact, black males in TV news were virtually lacking altogether.

What exactly was going on?

The Garbage Men

Away from the anchor desk and in private meetings held by predominately white male management who were seemingly less threatened by female black reporters, it wasn’t uncommon to hear the words “garbage men” being tossed around casually. Even jokingly. And these “garbage men” were in virtually every large city TV newsroom.

You can bet they weren’t talking about sanitation workers though. From Enough to Be Dangerous:

Who were they? The young to middle-aged black males who were talented reporters, but were there merely to fill a quota during changing times in the industry and the country. The whole scene disgusted me. I thought to myself, if someone is good enough to be here, then they should be able to be assigned to cover any story. Thats not how it worked though.

They would ponder which stories they felt black reporters could handle.” It was insulting and degrading. As a white male young pup in the industry at that time, I could listen, watch, and then try to impact change when I had the opportunity.

And impact change, he did.

Mort the Mentor

Having grown up in Detroit and working in the music industry before settling into and breathing life back into dying stations, he couldn’t tolerate the racial inequity.

He was always willing to give any black male reporter who showed talent and promise the chance he deserved. Then he went above and beyond the call of duty to mentor these talented and hopeful reporters.

Not surprisingly, under Mort’s tutelage, many of them went on to hold anchor positions at highly esteemed stations throughout the nation.

The Need for a More Just World

Though he’s proud of his accomplishments, Mort saw fighting racial injustice in the news industry as an absolute necessity.

And he relays those stories in Enough to Be Dangerous with passion, hope, and some sadness, noting how far we’ve come since that time… as well as how far we haven’t.

Enough to Be Dangerous will be released in hardcover, paperback, and ebook in October of 2020 from Two Sisters Writing & Publishing.

In the meantime, stay tuned for updates on how you can pre-order your autographed copy. We promise you’ll be inspired by Mort’s tireless advocating for justice and equality.

Enough to Be Dangerous – Chronicles Darker Beginnings

Mort MeisnerFor some, the echoes of a difficult and abusive childhood are so haunting that success as an adult is elusive.

This has not been the case for one of the nation’s top TV news talent agents, Mort Meisner. Not by a long shot.

In his memoir, Enough to Be Dangerous, Mort explores the impact those dark beginnings had on his career, his relationships, his role as a parent, and ultimately, his success.

In Just Enough to Be Dangerous, Mort Rose to Achieve

Because so many factors are involved, it’s tough to say what makes one victim of child abuse thrive while another falters. Especially when they’re reared by the same parents. Mort had a brother, Tony, who was almost ten years his senior.

Tony’s role in the family was distinctly different from Mort’s, as Mort recalls in Enough to Be Dangerous:

It wasnt uncommon for me or my mom to be tossed down the stairs by my dad as if we were rag dolls. I remember clearly Tony punching my father in the face as he tried to pull him off of my mother. My father head-locked my brother and rammed his head into our obsolete Kelvinator refrigerator. The best my mother could do was to retaliate with a slap or a scratch. It was always to no avail. The beatings became worse – and each time the apologies flowed again and again.

Mort had a protector in Tony. He protected his younger brother from the very people who were supposed to nurture them both. His parents. And you can be sure that does a hatchet job on one’s psyche.

An Unsympathetic Mother

Of course, Tony couldn’t be there to protect Mort all the time. And although he’d shielded their mother from their father’s physical abuse as well, she was no stranger to doling out her own form of pain.

In Enough to Be Dangerous, Mort remembers one morning when he overslept and his angry mother awakened him and forced him to put his coat on over his pajamas and head to school:

Not comfortable with the idea of wearing my pajamas to school, I hesitated. She yanked me close to her and zipped the hood, catching my hair in it. I screamed and cried. “Mama, stop!” I pleaded. “It hurts!” Before I knew what was happening, she delivered a vicious smack to my face. Her eyes went dark and glassy. “I hate you,” she said with a low growl. “You are not my little boy. I wish I never had you.”

He was only in second grade.

Suffice it to say, Tony and Mort were living a life that was a far cry from the perfect, happy families that were portrayed on television at that time on shows like Leave it to Beaver. Wally and The Beav they were not.

Each Faced Their Own Struggles

In spite of the abuse, both Mort and Tony would rise to success. They would also both raise children with a determined intention to never treat them as they were treated. In this, they succeeded.

But each would also succumb to drug use to mask their unrelenting, soul-crushing guilt, shame, and pain. Mort would overcome his addiction and continue to strive. Tony, on the other hand, would not. And in the end, Mort would lose the first person who ever protected him.

Get the Whole Story in Enough to Be Dangerous

Want more?

Enough to Be Dangerous will officially be released in hardcover, paperback, and ebook on October 1, 2020 from Two Sisters Writing & Publishing.

Meanwhile, stay tuned for updates on how you can pre-order your autographed copy, as well as get all the 411 about the book launch party and other exciting events. Coming soon!

This book will show you one man’s powerful climb to the top of the TV news industry as a renowned talent agent—advocating for justice, equality, and integrity every step of the way. Mort’s story will shock you and inspire you with a resilience of the human spirit that can transform pain into purpose to heal oneself, then help others.