Being a broadcast journalist can be brutal. Maybe this quality is what drew you to it!
Whatever the case, in the highly competitive race for best ratings, stories, and career advancement, even the most talented TV news anchors, reporters, and meteorologists can get lost in the din.
If you can relate to this feeling, then it’s time to secure a TV news talent agent to break through the noise.
The Benefits of Hiring a TV News Talent Agent to Break Through the Noise
When you work with an experienced agent who has connections, prowess, and savvy, you stand a much better chance of seeing your career soar to new heights. A well-connected agent knows how to secure opportunities for you that can transform your career trajectory.
How do they do this?
Highlight Personal Branding
The world of broadcast is full of noisy talking heads that can become difficult to tell apart. An excellent agent knows the value of personal branding and how to parse out what makes you unique. And he or she will work tirelessly toward this end.
Along with carefully reviewing your resume reel, they offer suggestions and constructive feedback for your demo reel. An effective agent will identify your niche – the place where you truly shine – and then do everything in their power to highlight this area of expertise.
This branding also extends to your online presence; ensuring that your personal website and social media profiles showcase your strengths.
Use Powerful Negotiation Tactics
Even if you thrive on the wild and woolly industry of broadcast, you may feel a little sheepish when it comes to salary negotiation. That’s not unusual.
An experienced TV news agents uses their experience and knowledge of the industry to negotiate on your behalf. Because he or she has a knack for breaking through all the noise, they’re able to secure you with the most beneficial salary and perks, signing bonuses, and professional development opportunities.
Take Advantage of a Strong Network
Does your current agent understand the subtle shifts that regularly occur in news formats, viewer preferences, and tech? Are they able to anticipate these shifts and changes so they can position you for success? A lot of this has to do with how well-connected your agent is.
Any agent who doesn’t have an expansive network of relationships with decision-makers such as news directors, executive producers, and station managers is not going to help you get very far. You need an agent who regularly attends industry events, conferences, and social gatherings. Doing so is crucial for building rapport and trust, and gaining insider access to possible opportunities for you long before they become public.
See Placement As Only the First Step
If your agent’s only goal is to get you placed and then move on to the next client, you and your career deserve more than that. Much more.
The difference between an excellent TV news agent and an average one is the ongoing support and guidance they provide their clients throughout their careers. When it comes to contract negotiation, crisis management, and development advice, you need a TV news talent agent who’s going to be there every step of the way.
So if you don’t have that with your current agent, it’s time to move on.
Insist on the Best TV News Talent Agent
To get ahead in your career as a broadcast journalist, you need a TV news talent agent to break through the noise and empower your career journey.
Mort Meisner is that agent. He possesses the skills and connections that will help you thrive, while providing the support you need to have a successful career in broadcast journalism.
So contact him today to get started. And enjoy the advantages of his extensive experience.